More and more contemporary brands have a big problem: their founders invent too much. They create far-fetched stories and come out with such bizarre concepts that they cannot create something really interesting for their clientele.
"Defining ArteProfumi exclusively a perfume brand is an understatement"
The Roman brand Arte Profumi it’s definitely different; its creators do not like inventing myths, instead turning all their attention to fragrances – and this attitude, in general, earns them the status of niche brand (in the original sense of the term) and respect for professionals.
There are only three people behind the brand – the director Michele Iannone, his sister Mariagrazia and his wife Monica; their background in the field of perfumery originated from two boutiques managed by the parents of Michele and Mariagrazia from the sixties and up to the eighties, leading them in 2013 to the creation of their own line.